Mobile Commerce is here to stay. And while many companies scramble to figure out how to reconfigure existing systems to meet the demands, there’s only one enterprise-class mobile marketing and payments platform to fit every demand—BYNDL.
It’s the only complete solution that works with any phone—any payment method—any channel. By itself, or integrated into your existing system.
BYNDL is fundamentally changing the way money changes hands—by cutting out the middlemen. More precisely, their proprietary networks, hardware
and fees.
By doing so, we can help you make any type of mobile transaction—faster, more easily, more securely, and for less. We can also help you forge deeper, more relevant relationships with your customers at the same time. (That is, if you’re into things like increased revenues and creating brand evangelists.)
From coupon management to payment processing, BYNDL can save between 10-50% in transaction costs.
By giving your customers the least expensive payment alternatives, we save you money too. We’re putting the power, not to mention—the money, back in your hands.
BYNDL is the only mobile marketing and payments platform that works with any phone, any payment method, any channel, any technology. In a word, it’s—universal. So whether you’re just starting out or a fully established business, we can have you up, running, and getting the most out of mobile commerce quickly.
Our BYNDL Loyalty and integrated marketing programs help you stay closer to your customers and be more relevant in their lives. And research shows healthier customer relationships always equate to higher sales numbers.
Lost phone? No problem. Once you set up your account all the account settings live in the cloud—replace the phone, your info easily migrates to the new one.
(Try
that with a lost wallet.)
Enterprise-class means BYNDL can help you do anything you want or need to do with mobile marketing and payments—whether you’re a Retailer, a Bank, a Service Provider or an Online Merchant. We’ve mentioned this once, but it bears repeating—we’re the only company
that can offer a full end-to-end solution, as a platform
or
as a service.
Credit cards, debit cards or other payment source account numbers cannot be physically intercepted or stolen while making a transaction with BYNDL, because they’re never transmitted or exposed when a purchase is made. ...
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Credit cards, debit cards or other payment source account numbers cannot be physically intercepted or stolen while making a transaction with BYNDL, because they’re never transmitted or exposed when a purchase is made. With BYNDL, payment account information is not required at the point of purchase. The payment connection between merchants and their customers actually happens in a secure data center, far away from the point of purchase.
BYNDL is more secure than mobile payment providers who swipe your credit card. Experts in card data security believe the best way to maintain the security of your credit and debit card numbers is to minimize the number of places numbers are used and stored. We agree. That’s why we store payment card numbers in a secure data center, and never—ever— transmit them back to any smartphone or merchant systems.
A lost phone does not mean lost identity, lost BYNDL data, or that someone can steal your money. As long as your BYNDL account is secured (set to access with a PIN), it’s safe—because all that info is stored in the cloud. A BYNDL account only needs to be set up once—replace the phone all the BYNDL account settings and data easily load right back to the new one. Even if the phone were hacked, the data on that phone is unusable to someone trying to use your bankcards and accounts once the phone is disabled. No calling credit card companies to report lost/stolen cards. In short, no hassles. (Other than replacing the phone, of course.)
Information is more secure using BYNDL than when using any Social Network, because BYNDL stores less personal data than Social Networks do. Account settings are entirely private—no one can see that data.
All personal and transactional information is kept secure at all times. Merchants can only see transactions or activity related to them. Customers can opt in or out of the data collection, but opting out means they get the great payment options but lose reward opportunities. Opting in means customers get great rewards targeted to the things that they like. BYNDL never sells customer data. BYNDL only uses customer data in any way but to enable the merchant and consumer to have a better relationship.
Every BYNDL account is protected by two sources of identity verification—the mobile phone number and a personal identification number (PIN), which is tied to that phone number. All BYNDL accounts automatically lock with too many failed login attempts, making it impossible to physically hack into any account. Each mobile phone number is verified at the time of registration.
All communication between merchants, consumers and the BYNDL system are secured with industry standard SSL/TLS encryption. The system complies with PCI Data Security Standard (PCI-DSS), Level 1. BYNDL servers are housed in a PCI compliant data center, monitored around the clock by dedicated security staff.
When using BYNDL’s stored value feature, it is not possible to “cash out” by transferring the balance to another account or by using an ATM. To cash out, the funds are sent only to the user’s verified bank account. (This is standard with e-money systems.)
BYNDL software is developed using industry-standard security best practices.
So what kind of business are you in? Find the one below that best describes you, and see how BYNDL can help you build more business with mobile marketing and payments. If you don’t see yourself below, let us know who
you are, so we can speak to your specific situation
Selling a product or a service? We can help make commercial ordering, buying, and the whole settling process simpler and easier—and save money doing it, too. All while creating deeper relationships with your customers with our integrated Loyalty, POS, and Social Media support.
For Airports, Arenas, Performance/Sports Venues and Merchants that encompass several other vendors (like Malls), our enterprise platform offers everything you need to successfully integrate parking, mobile marketing, communications and payments into the entire operation, quickly and easily—simplify transactions, implement Social Media campaigns, strengthen customer loyalties, and reduce operating costs.
Point of Sale Providers, Enterprise Software suppliers and Internet Service Providers can easily add mobile wallet functionality, to extend their own software and services platforms with BYNDL. We can integrate into your existing system and help you take new mobile payment services to market with a proven solution—in just a few weeks.
Conventional banks in emerging markets can use BYNDL to make their existing services work more efficiently, driving significant savings in cash-handling costs alone. BYNDL also provides the capabilities for NGO’s, Aid Organizations, Non-Traditional Banks, and even communities to support the under-banked, allowing them access to payment services, funds management, and micro-financing—improving security as well as the general flow of money.
For more information about BYNDL, please contact us.
There are three main parts to BYNDL—two for the business side of the equation, and one for end-users (also known as your customers). See how they integrate to make the bonds between you and your customers stronger, below.
Everything you need to make your point of sale experience as rewarding as it can be—again, for both you and your ever-so-important customers. And anything a stand-alone couponing solution can do, BYNDL can do better.
Want to integrate BYNDL mobile marketing and payments into your existing POS seamlessly? We can help optimize everything from payments to customer experience. We work with you at all levels to make what you’ve got, or what you need, work better.
For an unbeatable combination of target marketing and simplified transactions, try POS+. Backed by ERPLY, this stand-alone solution is everything you need to get mobile transactions working on all cylinders from the word “Go.”
Designed for SMS (text) and SmartPhones exclusively, this is the leanest version of our POS platform—the basics to start taking or making mobile payments. Now, any sole proprietor can have a POS system with as little as a cell phone—and BYNDL.
Become intertwined with your customers, more relevant—irreplaceable. Helps you know customers by name, know their shopping history, offer coupons and rewards they really want. With all the SPAM out there, BYNDL’s analytic reporting means your customers will be excited to get your next promotion—because you know what they like. It’s a win-win for both of you.
In partnership with our sister company ParkNOW!, BYNDL lets customers pay for parking with the cell phone. Right from their BYNDL Wallet. BYNDL captures all of your customers’ parking information—just like it captures all of their retail activity—so retailers can see their customers’ buying habits and preferences from the moment they get onto the property and park, to the time they leave.
It’s the digital wallet—evolved. From this single app, consumers can place orders, optimize their chosen loyalty programs, make payments, send money, get receipts, buy tickets, even pay for parking with ParkNOW!. Select your funding choices to save you the most money. Manage your loyalty programs to give you the most rewards. All without the fear of having their credit card information compromised during a transaction or through theft.
Whether you own and operate your own small business or have hundreds of employees in various locations, BYNDL can help you build better relationships with your customers—all of them. See, we help build business, better.
Like a lot of small business owners—Matt's success will ultimately be tied to how well he establishes relationships with his customers. He'd love to spend time with every single one, talking about the exciting new things he's offering, and rewarding his regulars—but there are only so many hours in the day.
Matt would love to be able to take and make payments more easily, more securely—and reduce transaction costs. It'd be doubly great if he could also find a way to manage his costs better—something as simple as moving inventory before it goes bad can make a big difference in store profits.
Sonja works around the corner from Matt's Organics. A few times a week, Sonja drops in to grab lunch or something fresh for dinner on her way home. She really loves supporting local businesses, but doesn't have time to stand in line—she'd just as soon go somewhere else if Matt's looks too busy.
Like a lot of people, Sonja's on a budget. She's all about getting a good deal, but wishes they were easier to find (she's a single mom with two kids after all). And speaking of money, she hates carrying cash. Especially leaving work when it gets dark earlier.
BYNDL is perfect for Sonja.
Anyone who owns an operation housing multiple vendors within a single site—stadiums, malls, resorts, performance venues—will easily see how BYNDL can improve the experience. And as a result, improve sales.
When it comes right down to it, stadium owners basically have one main goal—make sure customers have a good time. (After all, that is what they're there for.) And delivering on that goal means making the entire experience easily accessible, painless, and downright enjoyable.
In doing so, owners need to find cost-effective ways to quickly and easily evaluate how the complex is running form a sales perspective. To be able to help their merchants embody that elevated experience for customers. To make customers want to come back.
BYNDL is the perfect solution for Retail Complexes.
Getting the contract to become one of the vendors within a bigger event is a big deal to a lot of merchants. It's an opportunity to gain access to a lot more potential customers than usual, raise awareness, increase brand equity and prestige, and to be associated with a positive experience.
In these fast-paced environments, quality service (or the lack of) can have a huge impact on event sales. Merchants need to take every opportunity to connect with customers better, faster, and—here it comes again—easier. Wouldn't it be nice if they could focus on delivering food, for example, instead of taking orders?
BYNDL is a game-changer for Merchants in this arena.
Service providers (like ISP's, Telco's, MSP's and Outsourcers) are seeing new, cloud-based service offerings entering the market and taking some of their core infrastructure services revenues. Offering their customer's new services, and even better—based on new business models—allows Service Providers to move up the value chain with their clients, while bringing in new revenue sources for themselves.
Consumer and enterprise software companies see the explosion on the horizon around mobile payment services. They want to extend their existing POS and ERP solutions into this new domain, providing mobile transaction processing capabilities as part of their portfolios.
BYNDL is the perfect solution for Software and Service Providers.
Susan's wireless telecom business, USCom, is doing okay in the midst of the challenges facing her industry. Like a lot of telecom execs, she's concerned about declining ARPU, low user base growth, lower margins and the massive changes happening in mobile banking and mobile marketing over the past three years. Plus—overall revenue growth is flattening. What does all this mean for her business? And how should she position the company to pursue the best opportunities for growth?
The "gatekeeper" role USCom has always played with the customer is quickly eroding, as new players like Apple, Google, and host of others enter the scene. Susan knows her success will ultimately be tied to how well she maintains relationships with her key customers. Again, like a lot of telecom execs, she needs to find a way to generate additional revenue and create more valuable relationships with her business customers.
USCom is a perfect candidate to co-brand and resell BYNDL.
Jill's been buying broadband business services, as well as landlines and mobile service from USCom for years. She works with USCom and their community of Managed Service Providers to manage her servers as well as employee email across her three stores. She trusts USCom, and really likes her account manager—if only she had the same relationship with her other vendors. Jill would love to increase new sales across her stores through better relationships with her customers, and she'd like her key vendors (like USCom) to help.
USCom's BYNDL solution is ideal for Jill's Jewelry.
Sonja loves Jill's Jewelry—it's all handmade, local, and a real treat that's well within her budget every now and again. Sonja and her friends like to stay connected to what's going on with Jill's through their Social Networking site—they like to follow the trendy new jewelry that Jill brings to her store on a monthly basis and talk about it.
Like Sonja, many of her friends have small children, are on fixed budgets and are avid coupon-cutters, too—so the group is always on the lookout for a good deal. They look forward to meeting up at the great events Jill's throws and getting a great bargain.
Lastly, Sonja hates carrying cash. And, as a single mom, always seems to be in a hurry. She's very receptive to things that can make her life easier.
BYNDL is perfect for Sonja.
A little less than 50% of the world is still unbanked today, according to McKinsey and Company. And even many of the banked markets work with cumbersome payment options that are costly for banks to manage, and not exactly convenient for consumers. BYNDL offers a solution that enables the flow of money, reduces costs, and improves security—making people's lives easier and futures a bit brighter—all from a cell phone.
Typically, on the front line of any emerging market, you find Non-Governmental Organizations (NGOs) and International Development Agencies (IDAs) digging in, trying to improve the quality of life. A big part of that involves getting the country's infrastructure moving—developing commerce.
When there simply are no banks in many parts of a country, things like security, access to loans and repayments, paying utility bills, making deposits, withdrawing cash, saving money, or sending money to family or friends—not to mention the simple act of buy and selling the things we all need every day—is difficult, or just plain unaffordable.
In addition, getting cash to employees or aid recipients can be both costly and risky for NGOs and IDAs. Take, for example, situations where up to 40% of every dollar is spent on simply the security alone to transport cash.
BYNDL is a great choice for an NGO or IDA.
Maya has never had a bank account. Nor have her parents. Her family's life savings are hidden in various spots within their home. Every day on the way to her family's business at the Market, Maya takes a little money with here to get what they need for the day (buying for the week would mean carrying too much money).
Maya knows carrying cash is not so safe and wishes she had another option. She dreams about being able to save money to send her children to school. About easier ways to run the family business—accepting tourists' payments, protecting their profits, and buying new inventory.
BYNDL is a great solution for Maya.
Sonja has traveled all over the world with the non-profit she works for—her work often takes her to places that are technologically unsophisticated (for lack of a better term). With that, come some challenges with regards to the money she needs to come and go, as she desires.
In many areas she visits, it's just not smart to carry a lot of cash. And finding places to exchange currency easily simply don't exist, particularly outside the major cities. Spur of the moment purchases become a hassle—not to mention trying to buy a bottle of water when she desperately needs one.
BYNDL is great for international travelers.
As we create this brand new mobile commerce experience, we’re both proud and fortunate to be drawing from a wide range of international talent and experience. It’s such a big part of what makes BYNDL better.
With over 20 years experience defining corporate strategy, driving mission-critical partnerships, and developing new go-to-market programs. Lori has a passion for bringing-to-market services that change the way people work or play. A serial innovator even in unlikely environments, Lori’s past lives include CEO/Founder of BizDev Experts, VP at Unisys Corporation, and Director within BT Group Strategy driving new program development. LinkedIn.
David has over 25 years of experience as a financial and operational executive specializing in start-ups, technology companies, capital markets and overall operational leadership roles. He serves on various boards of both start-ups and public companies, including Racemi and SouthPeak Games. Previous CFO experience includes Internap Networks, Interland and AppliedTheory. David has also consulted and/or acted as CFO to various other high growth or turnaround companies. LinkedIn.
Michael has spent 20+ years in the communications and wireless industries with over 18 years of marketing and management experience. He’s managed budgets over $500 million, lead an organization with over 1000 employees, and was responsible for creating more than $1.2 billion in profitable annual revenue. In his three most recent positions, he was the first employee of the organization and led his companies to the top of their industry. Past employers include T-Mobile and Cable & Wireless. LinkedIn.
Bilingual and armed with 20 years of marketing and P&L business experience with Procter & Gamble, Starbucks Coffee Company and T-Mobile USA (all best-in-class companies in their respective industries), Wendy has built brands and businesses in three different countries. In her last role, she was responsible for strategic thinking and leadership for T-Mobile’s multi-million dollar marketing spend. LinkedIn.
Vern has created and built successful ventures in the wireless world for over 25 years. As President/CEO of ADAPTIX, Inc., he pioneered the Orthogonal Frequency-Division Multiple Access (OFDMA) technology that’s now the core of Mobile WiMAX and LTE broadband radio. Vern has directly helped develop the wireless industries in the US, Canada, Mexico, Germany, Sweden, Hong Kong, Brazil, Argentina, Venezuela and Bangladesh. He’s also co-author of “Wireless Broadband: Conflict and Convergence” published by IEEE-Wiley. LinkedIn.
With over 22 years experience in Financial Services and the IT industry, Üllar is currently the CEO of NOW! Innovations in Estonia. His esteemed journey has seen him hold positions as CEO of Estonian Savings Bank (the largest retail bank in Estonia), CEO of Ajakirjade Kirjastan (the largest publisher in Estonia), COO of Tele2 Baltic's, CEO of Sportland (the largest Baltic sports retailer also operated in Russian, Finland and the Ukraine), as well as Chairman for the Council of Enterprise Estonia—a government-financed organization that supports/provides EU to national entrepreneurs to increase economic competiveness and partner at MTVP (the most experienced VC firm in Baltic's). Üllar is considered an expert in managing start-up to mature companies in the Baltic's and Russia. LinkedIn.
A global business leader who creates value through strategy and process, Chris’s experience is in growing and running successful IT service organizations. At Inacom, he grew revenues from $30M to $300M in 4 years, exceeding EBITDA goals annually. As SVP for Global Outsourcing for Siemens Business Services, and Chief Sales Officer for Capgemini’s America’s Outsourcing division, he ran multi-billion dollar sales and operations teams, consistently driving high growth in revenue, profitability and customer satisfaction. LinkedIn.
With over 30 years of experience as a key strategist and advisor to corporations and investors, Charles has provided extensive value through innovation, risk-selection and practical leadership. He’s a pioneer in developments involving services industries with unique insights into convergence and regulatory impact. Charles has worked for Intellectual Ventures, McKinsey & Co., Hearst, US Dept. of Treasury and Commerce, and the FCC. LinkedIn.
Steve brings over 25 years of experience as a successful founder, leader and entrepreneur in the financial space—and he’s an early pioneer of E-Commerce. He’s currently the Managing Director at Soaring Ventures, and past positions have included Chief Information Officer at Heartland Payment Systems, CEO at AircraftFuel.com, and the Founder and CEO of ICVerify / CyberCash, to name a few. Steve’s a limited partner in several VC firms, serves on several boards as well as the Secret Service and FBI Electronic Crimes Task Forces, and is a frequent industry speaker. LinkedIn.
Currently the founder and CEO of Advising Angels, an investment/advisory group aimed at female led early stage technology companies, Bernie brings over 30 years experience to the team. She’s led businesses supporting Manufacturing, Technology, Industrial, Consumer Products, Retail, Transportation, and Distribution Industries throughout the Americas as VP for HP ServicesAmericas. She has over 12 years experience as CIO for Fortune 100 companies including Carrier Corporation, Hamilton Standard (both divisions of United Technologies) and Raytheon Corporation. Bernie’s also served as a strategic telecommunications consultant at Booz Allen and Hamilton supporting the National Security Telecommunications Presidential Advisory Committee, which she helped cofound, during the Reagan and Bush Administrations after serving in the US Army Signal Corps as an aide-de-camp and White House liaison for the Defense Communications Agency. LinkedIn.
One of the world’s leading digital permit and mobile payment solution providers, whose mission is to help clients grow revenue and reduce costs through better service and operating efficiencies of permits and tickets. Headquartered in Tallinn, Estonia. Now! Innovations is a founding partner in BYNDL.
A full-service design and marketing studio in Seattle, WA—with a common desire to work with brands that share their passion for creating and nurturing emotional connection with customers. Tether is a founding partner in BYNDL.
The innovative cell-phone parking solution ParkNOW! is offered on 5 continents and has tens of millions of customers. ParkNOW! is integrated into the BYNDL solution providing the only end-to-end mobile retail payments and cell phone parking solution in the world. ParkNOW! was developed by NOW! Innovations.
You can also contact us directly by e-mail or phone:
2018 156th Ave NE
Suite 100, Building F
Bellevue, WA 98007
United States of America
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